Clearwater florists will trek across powdery sands to deliver beautiful flowers.
Clearwater, Florida is west of Tampa but considered to be part of the Greater Tamp Bay Area. It became a popular vacation destination for tourists as early as 1897 after the construction of the Belleview Biltmore resort just south of the city. Prior to 1906, the city was known as Clearwater Harbor, but this was dropped when incorporated.
Known for its balmy weather, beautiful beaches and mild winters, Florida is a tourist haven with close to 80 million visitors to the state each year. Clearwater offers up an array of activities in an effort to attract many of those visitors to their neck of the woods. There is the annual Jazz Holiday event, the Image International Film Festival, and the Fun ‘N’ Sun Festival to name just a few.
Tourism isn't the only economic driver in the city. There are several businesses that do well even without the mass entrance of visitors. While some are flourishing, there are others that have seen better days. The Clearwater flower growers continue to do well with sales to Clearwater flower shops, but the flower industry has seen some changes in recent years that have made Clearwater florists change the way they do business. Gone are the days when walk-in customers would frequent a Clearwater flower shop for the last minute purchase. The profits from most of these impulse buys are now going to area grocery chains as 80% of supermarkets now have established floral departments in their stores. A Clearwater flower farmer's biggest competition comes from the South American growing giants who import billions of dollars worth of flowers to the U.S. each year. They are able to fend off the competition by producing flowers in Clearwater that are different than the imports. If they are able to stick to growing blooms that the South Americans can't easily import, they will always be able to rely on steady sales to Clearwater flower shops.
Unfortunately the florists in Clearwater don't have it quite so easy. Although their flowers are of higher quality, which means they smell better and last longer, they are also 2 – 3 times the cost of a grocery store bouquet. While fresher flowers may make a difference to the customer with more money to play with, who will continue to buy from a Clearwater flower shop, it is of little importance to the flower lover who just wants to enjoy seeing them on the dining room table for a couple of days. Several Clearwater florists have had to become marketing gurus who focus on networking in order to keep their businesses going. Aside from traditional flower giving occasions, most Clearwater flower shops now see the majority of their business coming from weddings, funerals and get well arrangements. This means they need to double up their efforts to network with professionals in these fields. Several Clearwater flower shop owners keep the business cards of others in these industries such as Bridal boutiques, Dj's and funeral homes right on their shop counters and frequently attend related industry event functions. With a little ingenuity and the ability to change with the demands of the market, the Clearwater flower industry just may be able to survive.
Clearwater Sights and Attractions
- Clearwater Beach - rated #1 beach in the gulf region
- Pier 60
- Clearwater Marine Aquarium
- Sand Key Park
- Beach Walk - biking trail with scenic walking area
- Belleview Biltmore Golf Club
Find Tampa flower shops or florists in St Petersburg to send flowers. Local Belleair florists and Indian Rocks Beach flower shops will often deliver flowers to nearby cities as flowers will still arrive fresh in its vase. For flower delivery to Dunedin or nearby cities, real local flower shops in Largo or Pinellas Park florists can help. You can be sure that flowers delivered by our florists in Palm Harbor or Safety Harbor flower shops will arrive in the freshest condition possible.
It is at the edge of a petal that love waits.
- William Carlos Williams