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Union Florist Decorates Bras for a Cause

How can you get more foot traffic into your shop, obtain plenty of press coverage, and raise money for a good cause all at the same time? At Adrienne’s Flower Garden in Union, NJ, Adrienne Kubicz came up with this terrific idea: way back in July, she started a Bra Contest that was also a fundraiser for October Breast Cancer Awareness month. The concept was simple and clearly explained in a press release: Decorate a bra in a theme of your choice. Winners in each of four categories (including best theme, best overall design, best workmanship, and best creative use of materials) were to receive one dozen roses. The grand prize consisted of one dozen roses plus a floral arrangement delivered to them monthly for a full year. The money was raised by asking the public to come and vote on the bras, which were on display in the store from September 15 to October 14. Each person who voted was asked to donate a minimum of $1 per vote.

Having more than 20 bras, decorated in humorous, creative and uplifting ways, on display in the shop "caused a real buzz in my community," says Adrienne. "The people that have entered said they are already thinking of ways to decorate their bra for next year!" The campaign culminated in a reception when prizes were given out to the winners and a check for all donations presented to the North Jersey affiliate of Susan G. Komen for the Cure.

"This contest has brought creative, inspiring, talented people from many neighboring towns, including my own, into my store that had not heard of it before," says Adrienne. And that’s only one measure by which the contest was a double-D success!

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